Massimo Vignelli

September 30, 2012

My graphic designer is Massimo Vignelli. He has been working in the business for over 40 years and while you may not know him by name, you definitely know his designs. He is responsible for the design of the MTA subway and train maps and grid system. He is also the designer of the American Airlines logo, Bloomingdales logo and the National Parks Services system. He is one of the most influential designers of our time because of his iconic and everlasting designs. He creates timeless designs by keeping them simple, efficient and clear. It goes to show that sometimes the best design is not the most stimulating and eye-catching, but instead just aesthetically appealing and understandable. ImageImage


Neville Brody & FUSE

September 24, 2012

FUSE Poster

A poster for “FUSE” by Neville Brody himself


Neville Brody is a graphic designer, typographer and an art director. He was partly responsible for instigating the FUSE project an influential fusion between a magazine, graphics design and typeface design.

Research Studios are delighted to announce the forthcoming publication of ‘Fuse

“FUSE was a project ahead of its time and is now even more vital in informing our understanding of our new digital communications space. It shows how important the need is for a constant state of experimental language. Its amazing to have this chance to re-view this vital collection of creative work for which we are delighted to partner with Tachen books.” –Neville Brody

Learn more about FUSE:

Saul Bass

September 23, 2012

Saul Bass started off his career creating posters and animated title sequences for films. He is certainly most well known for his work in the film industry; as a result, many do not realize his impressive career of designing logos. In fact, many of the logos he designed between 1963 and 1988 are still in use today. He designed the Kleenex, Girl Scouts, and United Way logos in the 1960s and 1970s. These examples are his most famous logos that are still used as the current logos of those companies. Many other logos he designed, such as Dixie, Geffen Records, and Quaker, are not “used” anymore; but only because they updated his original design– making only minor adjustments to his logo. Many of his original ideas are still used, in some capacity after a company feels they need to update his logo; as a result, the essence of Saul Bass is still apparent, even after a company updates his logo. A Saul Bass logo has an average “lifespan” of 34 years– as mentioned before, many of his logos are still the original one from fifty years ago and most others are just minor updates from his original design.

Designed by Bass in 1980

Chip Kidd- Book Covers

September 21, 2012

Chip Kidd is the associate art director of Knof. He started at this company in 1986, thinking that it would only be a temporary entry-level design job but ended up being extremely successful at cover art. His book covers vary in style depending on what the book is about. He describes the covers he designs as, “A book cover is a distillation. It is a haiku of the story.” His covers make people want to look at the book, they are attention grabbing and often make you think. Image

Tibor Kalman ( July6,1949-May2,1999)

Kalman was born in Budapest , Hungary. He was an American Graphic Designer of Hungarian Origin, he was the founder of M&Co and he was also famous of being the editor-in-chief of Colors magazine. he is an innovative graphic designer , he helped change the way a generation of designers and his clients views of the world.

He was  the creative executive in Barnes and Nobles in his early career, his design of Barnes and Nobles book store shopping bag which was still being used until now. He set up his own company M&co in 1980, M&co got attention after Kalman designed a talking head album that featured 4 digitally manipulated photographs of the group members . Kalman closed his business in M&Co in 1993 and moved to Rome, worked as an editor of the magazine “color” , which is a magazine that focused on multiculturalism and global awareness. He came back and reopen M&Co when he found out he had cancer. In his period of battle with cancer , Kalman produced design exhibits, videos and books that had social relevance. He was dead in May2 , 1999 in Puerto Rico, he was only 49 .

Kalman was named as the “bad boy of graphic ” , he said ” i am interested in imperfection, quirkiness, insanity, unpredictability. That’s why we really pay attention to anyway. we don’t talk about the planes flying, we talk about the crashing”. He also urged designers to take more responsibility for their work’s impact on society & culture.

Although Mr,Kalman  is the ” Bad boy of Graphic “, he had a kind heart in concerning about the society , he knows the effectiveness of the communication between graphics and people, so he urged designers to take responsibility to what they
create. His style of design maybe “bad boy”, but the way of his thought and the meaning behind his designs are  concerns about the world and aims at raising people’s awareness.

Graphics for change

September 20, 2012

“childhood is not child’s play”                 ” Baby does not like smoke”
the posters are made by Alain Le Quernec , and Artist from France.

Alain Le Quernec was born in 1944, he studied art in Paris , he wanted to become an art teacher after his education. He became a professor in 1965.The student revolution in 1968 Paris inspired him with the power of political posters on street

.He quit his job of being a drawing professor in 1972 and started her career of being a graphic designer.

He made a cover for Graphics poster annual in 1979. In1987, he got his own  exhibition in Paris, which also gave him a chance to publish a catalog for his own art work.

I was impressed by “childhood is not child’s play” when I was reading some information about exhibition ” Graphic Imperative”,

the poster is simple ,  the artist used the negative space and a picture of baby to interpret the idea of ” protect the babies”. I am always overwhelm by those simple design which can bring out message so clear and so strong.

Since my cousin had just born a baby last month, I am still excited by the news of the new born baby, that’s why  I am trying to look at the art piece of Alain Le Quernec , to see if I  can find something about “baby”.

My eyes caught by the ” Baby doe not like smoke”, again, the design of the poster is very simple , it is not fancy , the dark background is matching with a baby , I believe the focal point of the poster is the baby holding a cigarette,

.After I saw this poster , the image of my baby niece holding a cigarette pop up to my mind , which makes me feel awful.

Both posters are talking about protection to child ( and baby), I think Alain Le Quernec  express it effectively  from his simple design.




Milton Glaser : Blog post 3

September 20, 2012

Milton Glaser is one of the worlds most famous Graphic Designers as I mentioned in a previous post discussing his book “Graphic Design.” The reason why he is so predominant within the Graphic Design community and also within the popularity of his work is that he really discovered the key aspects to great design. One of my reflections based off of his work is that Milton Glaser is really a minimalist artist which may have been his secret to why he has become so succesful. Their is a lot of power in creating effective Graphic Design and Milton Glaser’s minimalistic style grabs your attention and you understand right away what message he is trying to get across. He is most famous for his world renown logo design “I Love New York.” Automatically the image goes into your head, you see someone walking around with it on their t-shirt. He has also used his minimalistic style in other pursuits such as the Brooklyn Brewery. Originally the beer company wanted to call themselves Brooklyn Eagle Beer. Milton Glaser was able to persuade them for the better to shorten the name to “Brooklyn” Beer. The word Brooklyn alone he felt was simple and powerful enough to grab your attention and that adding Eagle to the end would only dilute from the goal. The goal is to sell beer in the most effective way so for someone quickly glancing at the beer section in the super market, Brooklyn Eagle may be to much to mentally digest verses simply just “Brooklyn”. This is what Milton Glaser understands and who would not trust him?, his designs have proven to be effective. He resume is one of the most impressive, working with musicians such as Bob Dylan to creating logos for major universities. Milton Glaser is a legend in his own right and any one who is in Graphic Design or even the art world knows his name. The most powerful thing I can say is that most people in the world has seen his work. 

– Daniel Rojas