GMO Free Food

September 5, 2012

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While looking through series of posters for this assignment, I came across this set and it really stuck with me for two reasons. One being that it went along with our current project of creating the Food Rules posters, and the other being that I really just liked how the designer used the foods to make up the bodies of the insects. I really liked how simple these posters were, yet very effective at grabbing the viewer’s attention. The overall point of the posters is to tell consumers about genetically modified plants problems. The tag line “Do you know what you eat?” is effective because it asks consumers to really think about what they are putting in their stomachs. The copy is small on the posters but it reads: “Do you know what you eat? The DNA of genetically modified plants may contain the genes of insects, animals or even viruses. These products may potentially cause harm to your health. Look for GMO free sign on the package.”

This series of posters was sponsored by Greenpeace under the art directors Gio Popiashvili and Fabiano Marques. This information and the posters were found http://www.behance.net/gallery/GREENPEACE/85081. More information can be found at http://www.mymodernmet.com/profiles/blogs/greenpeace-gmo-ads and http://www.greenpeace.org/international/en/campaigns/agriculture/problem/genetic-engineering/

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