Art Directors’ Workbook of TYPE FACES

September 13, 2012

I chose the book “Art Directors’ Workbook of TYPE FACES” by J.I. Biegeleisen.  This book was a very interesting way to display the different type faces that we see everyday on our computer.
It started out with a gallery of different type faces as shown in the picture below:


As you turned the pages, each type face was broken down into details such as how they received their name, where they originated from, the different variations of the type, and what they are most commonly used for.

I’m going to describe the details further by showing an example from the book.


This is the Type Face Baskerville.
There are three different variations of this type face: Italic Baskerville, Bold Baskerville, and Roman Baskerville.
This Type Faces was designed by an English calligrapher of that name in 1760. This type was considered the “transitional” type because it came between the soft old face calligraphic designs and the “modern” sharp Bodoni. This is a very versatile type; it can be used as a book face in it’s smaller sizes, and as a display letter for newspaper and magazine advertising.  It is NOT recommended for poster lettering because it’s thin lines can fade in the distance.

As you can see, by all of the description pulled out about this specific type, there can be a great deal learned in this book about various type faces. I would recommend this book if you want to further your knowledge about type faces, especially if you are going to be a graphic designer.


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