Fundamentals of Typography by Gavin Ambrose & Paul Harris
September 13, 2012
I chose to look at the book “Fundamentals of Typography” by Gavin Ambrose and Paul Harris. I was particularly interested in the Letterforms section, specifically the naming of fonts. I was drawn to this topic because I’ve always enjoyed looking up fonts and their names, but never really understood the connection between what they looked like and their name. What I found was that there really isn’t a standard conventional way to name a font, but instead they tend to be named in a way that reflects what is happening with the font. What it basically comes down to is the variations in typeweight. The typical user would probably be overwhelmed by all the names describing the many cuts of font, which is why Frutiger’s Grid was created. This grid helps to identify and differentiate the widths and weights of different type families by assigning them numbers. I provided an example of what this grid would look like for Helvetica.