Graphic Design Solutions – Advertising

September 17, 2012

I decided to read chapter 11 of the book “Graphic Design Solutions” by Robin Landa. In this chapter, the author talks about the importance of advertising, the different types of advertising and what it means to us. Landa states, “Advertising matters…in many countries, advertising is the one common experience that is shared by a large diverse group of people”. I think this is important because we see advertisements all the time in our daily life and we buy what is advertised to us. For example, Apple advertised many posters and commercials on their products that make people buy from their brand. In this case, Graphic Designers are needed to create a visual message.



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