9 West 57th Street

September 20, 2012

Ivan Chermayeff is not only an impeccable graphic designer but he is also an illustrator and artist who has created numerous memorable and iconic images for hundreds of different clients.  His work ranges from company logo creation, posters and even some work with sculpture.  One of his most successful pieces can be seen by millions in front of the Solow Building on 9 West 57th Street in Manhattan, New York.  His piece is a large red 9 that marks the main entrance into the Solow Building.  The sculpture was created out of half-inch steel plates and weighs three tons.  The Solow Building was critiqued in its design in that the building’s sloping reflecting walls displayed the unappealing sides of the neighboring buildings.  The 9 was placed outside the building in order to distract the viewers from the mirrored outer walls.  This design is considered to be one of New York City’s famous sculptures.

“Sometimes there is no need to be either clever or original.” -Ivan Chermayeff

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