History of Graphic Design
September 20, 2012
The person I was assigned to research and make a magazine article for was Lou Dorfsman. Dorfsman grew up in the Bronx and chose to attend Cooper Union where he received a four year scholarship. He graduated in 1939 and was hired in 1946 as art director for the CBS Radio Network. The New York Times described his designs as “clear typography, simple slogans and smart illustration”-his work was highly respected by the public. In 1959 after creative director of CBS Television, William Golden, died, Dorfsman was promoted to his position and quickly took over. He kept moving up the ladder and before you knew it, he was senior vice president and creative director for marketing communications and design. In this position, Dorfsman maintained a great use of the network’s famous CBS eye logo, advertising it in the most creative ways possible. Not only did he supervise the advertisement that was used for CBS, but Dorfsman also designed the set of Walter Cronkite’s newsroom and the sign system for CBS’s New York headquarters, the Black Rock. The number of viewers increased as Dorfsman got more involved, capturing his audience the best he could. Dorfsman left CBS in 1991 and in 2008 he died at the age of 90 from congestive heart failure. Lou Dorfsman lived a long life and made several achievements during his time-he was inducted into the Art Directors Hall of Fame and received the American Institute of Graphic Arts Medal for Lifetime Achievement. Definitely a man everyone should look up to.
“At CBS, Mr. Dorfsman injected a rare social urgency into some of his best advertisements for the network’s public affairs programming. The full-page newspaper ad for “Of Black America,” the first network series on black history, showed a black man in black and white, with half his face painted with the stars and stripes of the United States flag, and with his eyes focused intently on the viewer; the image became a virtual emblem for race relations.”
**Below, you can click on a few links that will tell you more about Lou Dorfsman and his work-