Pentagram Design Studio

September 20, 2012

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My subject for the procject 2_magazine was the pentagram design studio that everyone might know. Pentagram is the world’s largest independent design consultantcy. The firm is owned and run by 19partners, a group of friends who are all leaders in their individual creative fields.
The partners are Lorenze Apicella, Luke Hayman, Domenic Lippa, Justus Oehler, Naresh Ramchandani, Paula Scher, Marina Willer, Michael Bierut, Angus Hyland, Abbott Miller, Eddie Opara, John Fushworth, DJ Stout, Michael Gericke, Natasha Jen, Emily Oberman, Harry Pearce, William Russell, Daniel weil. The Pentagram’s offices are located in five places. London, New York, San Francisco, Berlin and Austin. They design everything like architecture, interiors, products, identities, publications, posters, books, exhibitions, websites, and digital installations. Each of their clients works directly with one or more of their partners. his reflects their conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades. In the website there are a lot of works they have done, we can see it sorted by new&noteworthy, chronologically, alphabetically and also clients and divided fields.

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The resent their work is LOOK! which is a new campaign reminds New Yorker. When it comes to traffic safety one of the most powerful tools we have is our eyes. Working with the New York City Department of Transportation. Pentagram’s Michael Bierut and team have designed a playful new symbol and campaign that reminds pedestrians and drivers to look beore entering crosswalks and intersections.

And Michael Bierut has designed an iconic cover for the book that pictures a pair of arrows, one pointing up, one pointing down for the Pulitzer Pize-winning journalist Bob Woodward documents the inside story of how President Obama and the U.S. Congress tried to restore the American economy following the finacial crisis of 2008 in The Price of Politics. The other work is Pentagram’s Paula Scher has designed a bold institutional campaign for the Public that celebrates its status as a theater for the “public”. The campaign launched with a full-page print advertisement in this Sunday’s New York Times.

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left] The Price of Politics / right] The Public Theater 2012-13 Season Campaign
You can see other news or works in Pentagram website_ http://www.pentagram.com

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