Herbert Bayer

October 6, 2012

Herbert Bayer was an Austrian-American graphic designer, painter and an architect. From 1921 to 1923, he studied in an art school in Germany called Bauhaus. This was Germany’s most advanced school for design at the time. After his years in school, he became a graphic design teacher and taught his first class in typography. He was later promoted to become the director of painting and advertising for the Bauhaus. He also worked as an art director for Vogue, an American fashion magazine.

In 1938, Bayer moved to America and settled in New York City, where he started working in various types of graphic art in his community. He mainly focused on designing advertisements. In 1925, Bayer developed a sans-serif alphabet of lowercase letters titled “Universal”. Bayer is an important graphic design figure who attended the school at the Bauhaus and his influences on graphic design is still being taught today.



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