October 16, 2012


The identity system I choose is Coca-cola. It is one of the most recognizable brand in the world. In 1885, John Pemberton, invented the formula for the soft drink. Pemberton’s bookkeeper/partner, Frank M. Robinson, came up with the name Coca‑Cola, as well as the design of the logo. He used, spencerian script, a font that was popular during the 1880s. The design of the logo has changed minimally from Robinson’s design.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: