October 16, 2012
The identity system I choose is Coca-cola. It is one of the most recognizable brand in the world. In 1885, John Pemberton, invented the formula for the soft drink. Pemberton’s bookkeeper/partner, Frank M. Robinson, came up with the name Coca‑Cola, as well as the design of the logo. He used, spencerian script, a font that was popular during the 1880s. The design of the logo has changed minimally from Robinson’s design.