Glacéau Water Products
October 16, 2012
The identity system I chose to represent was Glacéau Water Products company that is widely recognized for its enhanced water products like Vitaminwater and Smartwater. The company also known as, Energy Brands, is a privately owned subsidiary of the Coco-Cola Company and is based out of Whitestone, Queens, New York City. J. Darius Bikoff founded the company with his electrolyte Smartwater in 1996 and later added the Vitaminwater line in 1998. In 2002 the company became the top selling enhanced water brand in the United States, and continues to create and produce their water today. Glacéau products feature bright colors and bold fonts on their product designs that grab consumers attention and entice them to purchase the water product.