October 22, 2012
The Lamborghini identity system reeks of high class and aggression. It is perfect for what the what the car manufacturer does– they specialize in high end sports cars. Their cars ooze with speed, agility, and strength; therefore, the bull is an obvious choice for the logo. Bulls are synonymous with with being aggressive and unstoppable, and that is just what Lamborghini wants to convey with their logo. The colors are classic and the graphic is slick without being overly flashy. They are a classic Italian car company; however, their logo conveys a sense of speed and quickness– without even knowing what they manufactured, one would have a good idea based on the elements of their logo.