October 23, 2012
I chose the logo for Yoga Australia because it was a really effective use of positive and negative space. At first look it just seems as though it is a woman stretching, but if you look closer, the shape created by her stretch is the Australian Country outline. It is a very creative way to express the name of the company, while hiding the Australian shape in the logo.
The designer of this logo is Roy Smith; to learn more about the designer click here.