John Lewis Design Collective

October 24, 2012



I thought that the mark of the Design Collective is perfect for ambiguity of positive and negative space. Harry Pearce and his team at Pentagram have designed the identity for the John Lewis Design Collective. The mark is a reversed out ‘D’in a solid ‘C’.
As we can see upper, the marks also can used with reversed color black to white and white to black according to the color of the background. This marks applied to promotional material as well as being used in publications, point of sale and in store promotions.

More about John Lewis Design Collective;


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