Corona – Identity System

November 20, 2012

 

 

The identity system I choose to do is a brand line called Corona. This is a specific beer with a unique logo design. Corona has been rated the best-selling beers in Mexico and is one of the top-selling beers worldwide. In 1925, it became a flagship brand to the brewery company called Grupo Mondelo, located in Mexico. To live up to its high ratings, I think they had to design a logo that illustrates high quality. Therefore, they designed a crown in the middle with 2 lion like creatures with wings next the ends of the crown. The typeface also works well with the other images. Overall, the design of the logo gives a sense of royalty. Although the designer is unknown, he/she really did a good job in illustrating the high quality of Corona.

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Below is a link about the history of Corona.

http://corona.com/about/index.jsp

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