The logo of American Institute of the Atchitects .

November 21, 2012

This is the  American Institute of the Architects Logo Design. Which I think was doing an amazing job in positive and negative space.  The logo is a key ,key, which is the symbol of accessing home ,  which is simple but a very effective as visual communication especially in Architecture.  And the other part of the key is designed as the city landscape witha tall skyscrapers, which i think is the most interesting and amazing part in this logo design. The logo is simple , but it can elaborate the idea behind effectively. I believe ” Simple is the best ” , this logo is totally a success in explaining this idea.  I can say it is really cool and it is one of my favorite logo by far.

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