The logo of American Institute of the Atchitects .
November 21, 2012
This is the American Institute of the Architects Logo Design. Which I think was doing an amazing job in positive and negative space. The logo is a key ,key, which is the symbol of accessing home , which is simple but a very effective as visual communication especially in Architecture. And the other part of the key is designed as the city landscape witha tall skyscrapers, which i think is the most interesting and amazing part in this logo design. The logo is simple , but it can elaborate the idea behind effectively. I believe ” Simple is the best ” , this logo is totally a success in explaining this idea. I can say it is really cool and it is one of my favorite logo by far.