Gatorade Logo Space

November 28, 2012

The Gatorade logo to me really stands out and has a good amount of positive and negative space, the fact that the logo isn’t a perfect square or rectangle really catches my eye. It’s corners are free and that makes this different and really nice to look at. The white around the word GATORADE really is good and clear. The logo also isn’t too plain! The orange lightning goes perfect. Gatorade was originally made for the Florida GATORS football team.

http://www.gatorade.com

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