Subway Identity System

November 28, 2012

The identity system for the company of Subway is very well done and really catches my eye. Subway created a really good identity for itself, the fact that they used the word Subway means a lot because it’s an actual thing that people know “a train” but it’s used in a different form meaning “the sub is the way.” If it were for example “Subhere” it does mean there are subs there? but it’s not related to peoples everyday lives! I admire what subway has done for itself and the logo is crisp clean and refreshing!

http://www.subway.com/subwayroot/default.aspx

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