Dan Rojas – Ambiguity of Pos/Neg Space Assignment # 5

December 4, 2012

The logo I choose to use was the USA logo. USA is a television media company, they have have their own channel where they feature various programs, from scripted shows, to talk shows, to basic types of new programming. The reason why this logo is relevant to this assignment is because of the use of negative space between the u and the a. The s is created within the negative space causing the eye to see is as an S. This logo is powerful because it is imaginative, intelligent and gets the message across of the three letters which triggers a response of knowledge in relation to the television network.

Screen shot 2012-12-04 at 3.31.54 PM

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