Pittsburgh Zoo & PPG Aquarium

December 7, 2012

There are actually many different logos that are purely made up of positive and negative space.  I only realized this while searching for this assignment. I found it so interesting that the use of negative spaces is a big design technique in many well-known companies.  However, I found that a really clever and fun example of this is for the Pittsburgh Zoo & PPG Aquarium.  The logo, at first glance looks like a simple tree with birds surrounding it.  But when you take a closer look, you can see that a gorilla and lion face are depicted through the use of the negative space.  I really like this logo and I think that the ambiguity, but also definition incorporated into the design is what makes it so unique.  A popular artist in Pittsburgh, PA created this logo and happens to not take credit for it,

http://www.pittsburghzoo.org/Education

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