Identity System

December 10, 2012

I admire the identity design of the letter logo for the MOMA. It has a nice, clean palate which is straightforward in design but is also unique in its style. It’s bold letterform gets the point across that it’s use is for the  museum. Anyone to receive such a letter would know right away that it’s bold, plain design without any pictures would be from the fame MOMA. MoMA_P127_sm

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