Ambiguity of Positive and Negative Space

December 11, 2012

The World Wildlife Fund is an excellent example of a logo using positive and negative space. With using a panda as its main theme, it uses the natural coloring of the panda itself to create this very clever logo. It simply inserts black image and text into an otherwise white background to create the full image. With the blank space of white of the background, it actually helps create the rest of the image without any extra work on the graphic designer himself.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: