Ambiguity of Positive and Negative Space

December 11, 2012

The World Wildlife Fund is an excellent example of a logo using positive and negative space. With using a panda as its main theme, it uses the natural coloring of the panda itself to create this very clever logo. It simply inserts black image and text into an otherwise white background to create the full image. With the blank space of white of the background, it actually helps create the rest of the image without any extra work on the graphic designer himself.

 

wwf-logo

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