Herbert Bayer

October 6, 2012

Herbert Bayer was an Austrian-American graphic designer, painter and an architect. From 1921 to 1923, he studied in an art school in Germany called Bauhaus. This was Germany’s most advanced school for design at the time. After his years in school, he became a graphic design teacher and taught his first class in typography. He was later promoted to become the director of painting and advertising for the Bauhaus. He also worked as an art director for Vogue, an American fashion magazine.

In 1938, Bayer moved to America and settled in New York City, where he started working in various types of graphic art in his community. He mainly focused on designing advertisements. In 1925, Bayer developed a sans-serif alphabet of lowercase letters titled “Universal”. Bayer is an important graphic design figure who attended the school at the Bauhaus and his influences on graphic design is still being taught today.

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Neville Brody & FUSE

September 24, 2012

FUSE Poster

A poster for “FUSE” by Neville Brody himself

 

Neville Brody is a graphic designer, typographer and an art director. He was partly responsible for instigating the FUSE project an influential fusion between a magazine, graphics design and typeface design.

Research Studios are delighted to announce the forthcoming publication of ‘Fuse

“FUSE was a project ahead of its time and is now even more vital in informing our understanding of our new digital communications space. It shows how important the need is for a constant state of experimental language. Its amazing to have this chance to re-view this vital collection of creative work for which we are delighted to partner with Tachen books.” –Neville Brody

Learn more about FUSE:

http://www.researchstudiosparis.com/neville_brody/89_Fuse_1-20

Saul Bass

September 23, 2012

Saul Bass started off his career creating posters and animated title sequences for films. He is certainly most well known for his work in the film industry; as a result, many do not realize his impressive career of designing logos. In fact, many of the logos he designed between 1963 and 1988 are still in use today. He designed the Kleenex, Girl Scouts, and United Way logos in the 1960s and 1970s. These examples are his most famous logos that are still used as the current logos of those companies. Many other logos he designed, such as Dixie, Geffen Records, and Quaker, are not “used” anymore; but only because they updated his original design– making only minor adjustments to his logo. Many of his original ideas are still used, in some capacity after a company feels they need to update his logo; as a result, the essence of Saul Bass is still apparent, even after a company updates his logo. A Saul Bass logo has an average “lifespan” of 34 years– as mentioned before, many of his logos are still the original one from fifty years ago and most others are just minor updates from his original design.

Designed by Bass in 1980

Chip Kidd- Book Covers

September 21, 2012

Chip Kidd is the associate art director of Knof. He started at this company in 1986, thinking that it would only be a temporary entry-level design job but ended up being extremely successful at cover art. His book covers vary in style depending on what the book is about. He describes the covers he designs as, “A book cover is a distillation. It is a haiku of the story.” His covers make people want to look at the book, they are attention grabbing and often make you think. Image

Tibor Kalman ( July6,1949-May2,1999)

Kalman was born in Budapest , Hungary. He was an American Graphic Designer of Hungarian Origin, he was the founder of M&Co and he was also famous of being the editor-in-chief of Colors magazine. he is an innovative graphic designer , he helped change the way a generation of designers and his clients views of the world.

He was  the creative executive in Barnes and Nobles in his early career, his design of Barnes and Nobles book store shopping bag which was still being used until now. He set up his own company M&co in 1980, M&co got attention after Kalman designed a talking head album that featured 4 digitally manipulated photographs of the group members . Kalman closed his business in M&Co in 1993 and moved to Rome, worked as an editor of the magazine “color” , which is a magazine that focused on multiculturalism and global awareness. He came back and reopen M&Co when he found out he had cancer. In his period of battle with cancer , Kalman produced design exhibits, videos and books that had social relevance. He was dead in May2 , 1999 in Puerto Rico, he was only 49 .

Kalman was named as the “bad boy of graphic ” , he said ” i am interested in imperfection, quirkiness, insanity, unpredictability. That’s why we really pay attention to anyway. we don’t talk about the planes flying, we talk about the crashing”. He also urged designers to take more responsibility for their work’s impact on society & culture.

Although Mr,Kalman  is the ” Bad boy of Graphic “, he had a kind heart in concerning about the society , he knows the effectiveness of the communication between graphics and people, so he urged designers to take responsibility to what they
create. His style of design maybe “bad boy”, but the way of his thought and the meaning behind his designs are  concerns about the world and aims at raising people’s awareness.

9 West 57th Street

September 20, 2012

Ivan Chermayeff is not only an impeccable graphic designer but he is also an illustrator and artist who has created numerous memorable and iconic images for hundreds of different clients.  His work ranges from company logo creation, posters and even some work with sculpture.  One of his most successful pieces can be seen by millions in front of the Solow Building on 9 West 57th Street in Manhattan, New York.  His piece is a large red 9 that marks the main entrance into the Solow Building.  The sculpture was created out of half-inch steel plates and weighs three tons.  The Solow Building was critiqued in its design in that the building’s sloping reflecting walls displayed the unappealing sides of the neighboring buildings.  The 9 was placed outside the building in order to distract the viewers from the mirrored outer walls.  This design is considered to be one of New York City’s famous sculptures.

“Sometimes there is no need to be either clever or original.” -Ivan Chermayeff

In the Art world, there are some rules that everyone knows to play by.  One of the most important rules has to do with copyright issues.  Be your own designer! Don’t steal ideas or pieces from other artists and use them in your own work, unless properly bought or asked for.  This rule is especially important when your work is on the internet or in the public eye.

This was a lesson that Shepard Fairey, the graphic designer I have for the magazine layout project, learned the hard way. He is famous for his powerful political statements in his posters.  One of the pieces that got a lot of attention, much of it for a negative reason, was his Obama posters for the Political campaign.

Left – The picture The AP Photographer took
Right – Fairey’s Campaign Poster

An uprising occurred when people realized that the picture that Fairey used was a picture taken by a photographer for The Associated Press.  The AP told Fairey that he would need to change his design because he was committing a crime by using this copyrighted image.  Fairey argued that he hadn’t used that picture, and he had gotten his picture from somewhere else.  Fairey decided to take The AP to trial to prove that his use of the picture was acceptable.

During the trial, Fairey admitted to using the picture taken by the photographer, and said he was wrong; the dispute is over, but it is still being decided if he should do jail time for his crime.

These issues have serious punishments, so do yourself a favor and create your own work, from your own head!

Check out the following websites to read some details about the trial and what is being decided now:

http://artsbeat.blogs.nytimes.com/2012/02/24/shepard-fairey-pleads-guilty-over-obama-hope-image/

http://www.huffingtonpost.com/2012/09/06/shepard-fairey-jail_n_1861680.html