Identity System

December 10, 2012

I admire the identity design of the letter logo for the MOMA. It has a nice, clean palate which is straightforward in design but is also unique in its style. It’s bold letterform gets the point across that it’s use is for the  museum. Anyone to receive such a letter would know right away that it’s bold, plain design without any pictures would be from the fame MOMA. MoMA_P127_sm


Cartoon Network Logo

A highly successful system identity for a basic cable channel that was created in the early 90s belongs to Cartoon Network. The simple, black-white checkerboard with alternative colored type spelling out the channel’s name is a playful use of positive and negative layering that mirrors the extensive cartoon library that the network boasted when it debuted in 1992. The shaping of the letter forms used in this logo are dynamic and clear, and maintains a youthful bounce while not appearing juvenile as one might assume a cartoon-focused channel would be like. Also, the logo’s lack of color use is interesting and effective in providing the logo a sense of timelessness and relies on the aforementioned dynamic quality of the checkerboard pattern to provide the same kick that color would. Currently, the logo has been simplified to a side-by-side logo of the C and N letter forms, in line with the current preference for sleek and simplified logos.


A Breakdown of the Development of the Coca-Cola Logo

Although this identity system has been covered previously, I also decided to post my own assessment of the Coca Cola identity system. The reason I was drawn to cover this particular identity is because it is perhaps the most iconic, clear example of how an effective identity system requires an holistic approach. The most recent Coke logo utilizes a sub-caption that reads ‘classic,’ and the manner in which the Coca Cola company has managed to establish itself as a fundamental part of American pop culture is astonishing and deserving of the description. The most identifiable aspect of the Coca Cola identity system is the iconic, stylish red that is instantly recognizable. Next, the unique style of the type of ‘Coca Cola’ which, due to the uncertain origins of the logo, actually lies beyond copyrighting, sets the classic yet hip style that Coke has maintained as an aspect of the company’s identity. But personally, the integration of Coke into American life, an example being the old polar bear commercials celebrating Christmas and the cute Christmas themed repackaging, exemplifies the tone in which Coca Cola has established itself to be a family friendly, current company that provides a fundamental product to it’s customers.

Subway Identity System

November 28, 2012

The identity system for the company of Subway is very well done and really catches my eye. Subway created a really good identity for itself, the fact that they used the word Subway means a lot because it’s an actual thing that people know “a train” but it’s used in a different form meaning “the sub is the way.” If it were for example “Subhere” it does mean there are subs there? but it’s not related to peoples everyday lives! I admire what subway has done for itself and the logo is crisp clean and refreshing!

Corona – Identity System

November 20, 2012



The identity system I choose to do is a brand line called Corona. This is a specific beer with a unique logo design. Corona has been rated the best-selling beers in Mexico and is one of the top-selling beers worldwide. In 1925, it became a flagship brand to the brewery company called Grupo Mondelo, located in Mexico. To live up to its high ratings, I think they had to design a logo that illustrates high quality. Therefore, they designed a crown in the middle with 2 lion like creatures with wings next the ends of the crown. The typeface also works well with the other images. Overall, the design of the logo gives a sense of royalty. Although the designer is unknown, he/she really did a good job in illustrating the high quality of Corona.


Below is a link about the history of Corona.

Walt Disney

October 23, 2012

Disney was created on October 16, 1923 and it was known as The Disney Brothers Studio.  Throughout the years the business has grown immensely, and the logo followed along.  Walt Disney, himself, created the logo, and the greatest thing about the logo is the versatility of it.  It has been changed and added to for every product it has been involved with.  Every film has used this logo and changed it to fit the style of the plot that the audience will be watching.  It started with just the words “Walt Disney” written in a certain font, and the a graphic castle was added, then an animated shooting star that created the ark over the castle, and most recently the castle has become for realistic and the words have changed to just “Disney.” Take a look at the slight transformations of the logo through the years, starting with 1990, until today.  Check out this website for a more detailed look at the variations of the logo that have been used.


An Example of adding to the logo depending on the Film it represents.ImageImageImage


October 22, 2012

Original Lamborghini Logo (1963), designed by founder Feruccio Lamborghini

The Lamborghini identity system reeks of high class and aggression. It is perfect for what the what the car manufacturer does– they specialize in high end sports cars. Their cars ooze with speed, agility, and strength; therefore, the bull is an obvious choice for the logo. Bulls are synonymous with with being aggressive and unstoppable, and that is just what Lamborghini wants to convey with their logo. The colors  are classic and the graphic is slick without being overly flashy. They are a classic Italian car company; however,  their logo conveys a sense of speed and quickness– without even knowing what they manufactured, one would have a good idea based on the elements of their logo.

Current Lamborghini Logo