Self-Promotion piece

December 11, 2012

Self-promotion is very important in the graphic design world, especially to differentiate yourself from others. What I found unique was this matchbox design with the graphic designer played upon a pun of sorts with his little self promotion quoting “Fueled By Creativity” It’s stands out with how simple its message is while it shows the amount of time the author of the design put into making it eye catching without being obnoxiously so.


Picture 3


Castle In The Air

While researching different self-promotion systems, I came across this online article:, where I was linked to an artist web site:, belonging to a Karima Kammel.

What initially drew me to the site was a quote of the artist’s on the aforementioned online article: Castle In the Air’s third face is ‘a studio for the imagination,’ which specializes in custom printing and illustration. ‘We do a ton of custom printing, from large all-letterpress weddings to smaller offset jobs,’ Karima explains. ‘I never put my name on anything, not even postcards, but enough people ask who did the work that the word of mouth ends up being pretty huge. Think about wedding invitations: 100 to 300 people receive samples of your work! Once you open the door to custom printing, it is its own advertisement.’

Personally, I dislike the over-branding of products and work, or at least the manner in which people brand their items so non-creatively or unabashedly. As Ms. Kammel says, I think that the best form of advertisement is to produce good work, and have that in combination with word of mouth, do the talking for you. Because I appreciated and empathized with her words, I followed the links to the Castle In the Air website and was really impressed with the charming, picturebook quality art style in the introductory flash/site navigation image. I think that websites are a perfect example of my previous comments regarding more creative ways of self-advertisement; they provide the desired self-promotion and when done correctly provide a unique, cohesive representation of an artist’s offerings all while providing the audience with the opportunity to discover the information that they need to see whether they would like to seek out said artist for work.

This is a self promotion product by The American Red Cross who partnered with Etón to create a line of products to help the relief effort, preparation and prevention.

Self Promotion

December 7, 2012

Now with all the social media that bombards ever aspect of our lives, there are many ways to disseminate information and self promote.  Whether it’s yourself, a company or even your artwork for that matter, there are many ways to get the attention of those all over the world.  One very popular way to do that nowadays is through Twitter.  It’s a social networking site where you can choose to “follow” certain designers, celebrities and friends.  And it is also a prime example of where all these people can self-promote.  One example of this is the celebrity Kim Kardashian.  I follow her on Twitter and she is constantly promoting herself, her sisters and her DASH store.  If you’re interested, take a look for yourself!

Self(ish) Promotion

December 5, 2012

Finding it difficult to think of examples for the Self-Promotion post I realized that schools often are big when it comes to promoting themselves.  Whether it may be through TV, Internet, brochures, banners, having an identity system they do a good job in catching a student’s attention.  One school that does so (A LOT) is Full Sail Academy.

Click Here

and go check out the section “By the numbers”

This self promotion I found was on a blog site called Within this blog site they proposed six different ideas and concepts for self promotion. The one I saw as most successful was one with three man standing next to each other with larger than life price tags wrapped around their neck hanging over their body covering them down to their waist line. The reason why I believe that it is a successful form of self promotion is because it is hard to ignore. If someone where to walk around any public place people would have no choice but to pay attention to them.

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Self Promotional Handout

December 3, 2012

The self promotion piece I found highly interesting and successful was a clever business card idea by Graphic Designer Herman Chaneco. Chaneco used a small paper folded Macbook with the screen on and his name in the search bar. Over the keys, he wrote “GRAPHIC DESIGNER” rather than the usual key placements. His approach is clever and fresh which adds to the appeal of the design.